Hi, I am Michelle.
People often describe me as:
Unconventional, Trendy, Collaborative Go-getter
My Latest Projects
Emory's 20th Korean Culture Night Event Planning & Marketing Strategy
KISEM x State Farm Collaboration Proposal Presentation
To celebrate Emory's 20th Korean Culture Night (KCN), I took the lead in planning and hosting the event with my club, KISEM. To effectively promote KCN, I devised a comprehensive marketing strategy that included:
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Designing an Instagram story repost challenge
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Producing engaging Instagram reels
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Creating five Instagram posts
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Developing a Korean ID-themed ticket for the event
These efforts resulted in over 15,000 engagements on Instagram, attracted more than 400 attendees, and secured coverage in three local news outlets. All the promotional materials are showcased in the accompanying image.
Proposal
Proposal
Proposal
Proposal
To showcase the vibrant culture and heritage of Korea, KISEM organizes an annual Korea Week celebration. In a strategic move to support this cultural extravaganza, I spearheaded a collaborative effort with State Farm.
The partnership aimed at securing a sponsorship of $3,000 to bolster the event.
Above is the proposal slides presented to the Marketing Managers at State Farm, detailing our vision and the mutual benefits of this collaboration.
KISEM (Korean International Students at Emory) Organization: President
As the new President of KISEM for 2023-24, over the summer, I collaborated with Korean International Students' organizations from Carnegie Mellon University and Boston University to host a mixer, hosted Freshmen-welcome gathering dinner, initiated Mentoring program for freshmen, informed the insurance system for international students, started a new "Know-Hows for Freshie" content to share useful tips and information for freshmen, delivered valuable external information that needed a voice, and commemorated Korean national holidays. All content and promotion materials above are created by me.
The Hatchery, Emory Center for Innovation: Instagram
As a Communications Innovation Coordinator, I oversee the Instagram of The Hatchery (Emory Center for Innovation). After consulting and implementing new series of content, like Human of The Hatchery and The Hatchery Highlights, the posts performed 95% better than previous posts, the number of likes increased by 20 times on average, and the followers hit 1,025.
OME Kitchen: "When your day is suspiciously perfect"
As an aspiring content marketer, I created a 58-second short-form content for Ome Kitchen. Ome Kitchen is a start-up company that presents smart kitchen knobs to provide better control of the kitchen. Figuring out that Ome Kitchen has low product awareness, I created content that informs Ome's smart knob in concise, simple, and humorous way.