Michelle Kim
Marketing & Consulting Major
Film and Media Minor
Phone:
+1) 404-421-8902
Email:
Address:
1568 Avenue Place
Atlanta, GA 30322
Education
Emory University Class of 2024
A Bit About Me
I'm glad you ended up visiting my website and, especially, reading the most personal part!
Okay, let me loosen up - I will be less professional here to tell you my genuine story.
Tracing back to my childhood memories, I was a kid who was always creating something. One day, I made miniature desserts out of clays. The other day, with my first phone (which was my dad's old used phone), I edited my crappy home movie. Obviously, I was in love with creating something on my own, which continues until today. I want to thank my parents here because they never scolded me for making a huge mess while crafting random things.
At the same time, I was that girl who loved meeting and socializing with new people. I was the one who volunteered to do the leading roles, make the posters, take over the club's social media accounts, take pictures, and film videos. By realizing that I get empowered by these activities, I naturally knew my passion for Marketing and Film studies. I am still that kind of person: the one who dives through the imagination of creativity and makes ideas come true with the creations.
Core Strengths
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Work Experience
Feb 2023 - May 2024
(Atlanta, US)
Jan 2023 - Present
(Atlanta, US)
May 2022 - July 2022
(Atlanta, US)
June 2021 - August 2021
(Pangyo, South Korea)
August 2020 - June 2021
(Jeju, South Korea)
March 2020 -
July 2020 & July 2022
(Jeju, South Korea)
Communications Innovation Coordinator at The Hatchery, Emory Center for Innovation
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Analyzing social media to consult new series of content to target the right segment and increase brand awareness
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Manage and contribute to communications via established channels like Slack, MailChimp, and SharePoint
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Provide data-driven insights to test content strategies and optimize the mix of channels to increase ROI
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Edit posters and videos to update seminars, capture events, and create a community for more engagement rate
Teaching Assistant at Emory Goizueta Business School
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Participate in weekly meetings to report student feedback, attendance, participation, and assignment status
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Create 20+ questions for each exam to assess students’ progress and differentiate from previous exams
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Redesign the class content by incorporating more global and diverse examples to encompass international students
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Grade 52 assignments per week by providing constructive feedback and quantitative scores
Arts Administrative Intern at DanceATL
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Published weekly campaign posts on Mailchimp and Instagram with an average of 2,500+ impressions per post
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Designed a digital publication Issue 3 of Promenade, and posted it on social media, collaborating with writers and staff
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Documented two community events and created Instagram reels that reached 3,000+ impressions for promotion
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Assisted executive meetings by reporting demographic data, membership status, and archiving action items
Manager Intern at MindsLab Korea
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Created 1,042 data for AI Chatbot that summarized Kim Mi-Kyung’s essay book Kim Mi-Kyung’s Reboot
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Classified data for Fashion Classifying AI Program and increased the accuracy from 63% to 96%
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Assisted film shooting for Shinhan Bank’s AI Kiosk for 23 hours by organizing and counting 5,198 lines
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Achieved completing three AI Kiosk and Chatbot projects and initiated two B2B relationships
Café Server & Marketing Assistant at Sum Tarr
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Dealt with 150+ customers on average with customer service and made 100+ beverages per day
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Increased 500+ followers by implementing advertisements on the cafe's Instagram account
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Succeeded in increasing 20% of the number of local customers by operating local-friendly marketing strategies such as supporting students during Korean SATs, making present sets during Korean Lunar Year and Thanksgiving
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Facilitated Christmas season event “Home Party with Sum Tarr” which increased sales by 1,598,600 won ($1,600)
English Instructor & Marketing Assistant at OSS Academy
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Created worksheets for Second Language Learners to effectively educate English vocabulary and grammar
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Posted several blog posts and created posters and videos that summarize the class curriculum, which increased the number of new students by 15 percent
Let's Get
Social
